GlobalData figures present that Aviva is already the dominant market chief in a spread of key life insurance coverage merchandise within the UK, together with important sickness, entire of life, and earnings safety, and it’s set to extend its prominence additional following the acquisition of AIG Life for £460m ($564m).

GlobalData’s 2022 UK Insurance coverage Shopper Survey discovered that Aviva was the market chief for whole-of-life merchandise with a market share of 27.0%. Its closest competitor was Authorized & Normal, which had a share of 12.8%. AIG Life was the Tenth-largest participant on this market with a share of two.1%. The story could be very related for each important sickness and earnings safety, the place Aviva had shares of 26.6% and 31.0%, respectively, in 2022. In each instances, the second-largest participant available in the market was significantly smaller (12.8% and 12.7%, respectively). Subsequently, this substantial deal will solely enhance the dominance that Aviva holds within the UK life insurance coverage market.

This highlights Aviva’s latest repositioning to concentrate on its stronghold markets within the UK, Eire, and Canada and transfer away from Jap Europe, the place it has been progressively pulling away in recent times. It additionally highlights the issue going through the smaller gamers available in the market. AIG Life is a really established participant throughout the UK life insurance coverage market; it was the tenth-biggest participant within the whole-of-life market and thirteenth in important sickness in 2022, in accordance with GlobalData.

GlobalData discovered the variety of life insurance coverage contracts declined by 23.4% and the worth of premiums by 11.7% in 2022. The troublesome surroundings, mixed with the continued cost-of-living disaster and inflation, makes this a troublesome market wherein to function and make a revenue at current. That is emphasised by Aegon UK and Canada Life additionally exiting the UK life market in April and Could 2023, respectively.

Aviva’s dominance available in the market permits it to carry much more capital and get by harder intervals, although it appears as if the market will get much less aggressive within the quick time period.