He desires to replace his web site to supply a extra interactive useful resource centre to encourage potential shoppers to maneuver from informal window-sipping to contacting his agency. He additionally desires to make it extra video-based, which could be very costly. So, he’s exploring the opportunity of utilizing Youtube or podcast platforms to create a more practical, participating library to encourage shoppers to share it.

Caligiuri can be doing extra market segmentation along with his advertising. He began sending his prime shoppers month-to-month reviews with information and proposals. It’s been nicely obtained, so he’s planning to begin attaching a brief video replace for that focused group, too. That’s completely different than the weekly e-newsletter that he sends all of his shoppers, and he’s discovered that the highest shoppers who’ve by no means referred others earlier than are starting to make e-mail introductions to him.

Final 12 months, he additionally introduced in two senior highschool summer time interns from a enterprise membership the place he spoke. They’d approached him with a proposal, however he discovered their enthusiasm sparked extra artistic concepts of what else he might do along with his enterprise. Noting that individuals who’ve been within the enterprise so long as he has can get a little bit stale, he discovered it rejuvenated his creativity.

“Regardless that I’ve been within the enterprise for 23 years, I really feel like I’m seeing the business from a special perspective,” mentioned Caligiuri. “I didn’t notice it till after, however having these interns final 12 months was fairly necessary. It was refreshing and made me have a look at the business differently.

“The pandemic was a catalyst for me to get out of a partnership that basically wasn’t understanding and which spurred me to do a whole lot of issues in another way. Now, I’m discovering my groove once more and persons are noticing. This isn’t new by way of the recommendation we give, however it’s new for initiatives.”