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A little bit greater than per week after saying its new branding, Realta Wealth, previously CoastalOne, a hybrid dealer/vendor and RIA platform in Wilmington, Del., has employed Mark Helliker as chief working officer. Most lately, Helliker was a marketing consultant to different wealth administration companies within the trade, and previous to that, he was the interim COO at Avantax, which was lately acquired by Cetera.
Helliker will report back to CEO Kevin Keefe, and can oversee the agency’s operational actions. That features constructing out a top-notch service providing and environment friendly operational processes, he mentioned in an interview with WealthManagement.com. He’ll additionally deal with alternatives to hurry up the agency’s turnaround occasions and creating a versatile platform for advisors.
“For me what was enticing was this concept that we’d construct out an organization, a suggestion that basically appealed to these advisors searching for a high-touch, personalised service relationship with a agency,” Helliker mentioned.
“Having labored in bigger organizations, I’ve seen proof of this hole that we’re making an attempt to deal with right here at Realta, which is a few advisors do get left within the shuffle in these greater companies,” he mentioned. “The chance to work with them individually on a customized foundation was one thing I feel the trade is missing at this level. We plan to fill that hole.”
Helliker spent about seven years at LPL Monetary, as managing director and administration committee member, the place he designed and launched a brand new service mannequin. He structured service and operations into groups to work with teams of advisors. This helped create a customized expertise inside a big group, and get advisors conversant in sure personnel.
Previous to LPL, Helliker was a senior vp at Schwab Advisor Companies, the place he managed the 650-employee operations workforce inside the agency’s RIA custody unit.
The information comes on the heels of the agency’s rebranding from CoastalOne, a reputation that goes again to 1989, when the agency was established on Cape Cod, Del. The agency had been an owner-operated enterprise till late 2022, when Ryan Hanks, founder and CEO of Madison Capital Group, an actual property funding agency, took a majority stake in Orange Avenue Holdings, the entity that owns Realta.
Hanks introduced on Keefe, a former government with Osaic, LPL and Cetera, final June as its new CEO. Since then, the agency has constructed out its government management workforce, including Yanni V. Bousnakis, a former senior vp and head of advisory platforms and funding options at Kestra Monetary, as its Chief Product Officer. Keefe additionally tapped Larry Roth, founder and managing associate at RLR Strategic Companions, Joseph Kuo, founder and CEO of Haven Tower Group, and Mike Zebrowski, COO at Docupace, to hitch the agency’s company advisory board.
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