“We’re honoured to as soon as once more be named Canada’s most dear model and grateful for the continued belief of these we serve. For over 150 years, RBC has been dedicated to supporting our purchasers and communities by bringing them the recommendation and help that assist make concepts and desires occur—regardless of how huge or small. This unimaginable recognition is a testomony to the work and dedication of our staff, who make our greatest moments doable daily,” stated Dave McKay, RBC’s president and CEO.

Three different monetary providers companies make it into the High 10, BMO, Scotiabank, and CIBC. Nonetheless, they rank beneath Lululemon, Bell, Telus, and (other than BMO) Rogers. Dollarama completes the highest 10.

“A lot of the motion on this yr’s report concerned worth retail manufacturers, reflecting the numerous behavioural shifts amongst Canadian consumers,” stated Scott Megginson, president, Kantar Canada.   “Analysis confirmed that worth, comfort, and word-of-mouth resulted in model worth progress for the quickest risers and new entrants in comparison with the remaining manufacturers on this yr’s High 40.

Rising traits

The report provides buyers some alerts in regards to the traits which can be driving the most important Canadian manufacturers together with:

• Inexperienced trend: demand for sustainable supplies, moral manufacturing, and round enterprise fashions – Canada is a world chief on this regard
• Inclusive design: recognizing the 22% of the Canadian inhabitants dwelling with disabilities and making certain services and products are accessible to the most important variety of folks
• Well being and wellbeing: main the dialog on psychological well being, particularly amongst younger Canadian shoppers
• Electrical mobility: EV and infrastructure funding by the Canadian authorities, presenting alternative for tech and auto trade companies

The Kantar BrandZ High 10 Most Invaluable Canadian Manufacturers 2023

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