David Saric, of Insurance coverage Enterprise, sat down with to Vijay Rengarajan, director of product administration, EZLynx, to discuss why companies wrestle with managing all of the shifting components included in a sale whereas sustaining strong buyer relations and the way EZLynx may help.

Being a dealer or proudly owning an company can include the wrestle of managing each gross sales and buyer relations for a number of causes, in keeping with Vijay Rengarajan (pictured), EZLynx’s director of product administration.

“First, the trade is fiercely aggressive, making it tough for companies to face out and entice purchasers, and lots of of them don’t know the place to start out or what’s going to take advantage of vital influence,” he mentioned.

“Second, insurance coverage merchandise are intricate, they usually require a deep understanding of laws, pointers and threat evaluation which takes time and may overwhelm brokers.”

Moreover, gross sales, advertising and marketing and buyer relationship administration also can require strong methods that may be very useful resource intensive.

“Many companies have restricted monetary sources, manpower, and experience to put money into these initiatives,” Rengarajan added.

What are companies in search of to do enterprise higher?

Having spoken with varied companies over time, Rengarajan famous how “we all know they need simplified gross sales processes and workflows that save time and scale back guide duties. That’s all the time first for any dimension firm.”

Moreover, they’re additionally in search of intuitive, user-friendly technical options to assist them succeed at their job. These embrace:

• Sturdy buyer relationship administration options to trace interactions and tailor companies.
• Efficient lead technology instruments to establish and seize potential purchasers.
• Seamless integration with present methods, corresponding to coverage and company administration methods.
• Insightful analytics and reporting capabilities to trace gross sales efficiency and establish areas for enchancment.

Responding to shopper issues

Heeding the calls of purchasers to create extra seamless, simplified but refined instruments to reinforce an company’s competencies, EZLynx started working on a UI replace to its Gross sales Middle.

“The EZLynx Gross sales Middle replace was pushed by our recognition of the essential function efficient lead administration performs in serving to brokers develop their enterprise,” Rengarajan mentioned.

“By offering extra visibility into the gross sales pipeline and providing tailored instruments for lead administration, we aimed to allow brokers to promote extra successfully and shut extra offers.”

Elsewhere, the EZLynx workforce wished to leverage cutting-edge processes so brokers might maximize the worth of their company administration system at each stage of the shopper journey.

1. A contemporary card-based view tailor-made for insurance coverage producers
2. The brand new interface affords ‘drag-and-drop’ performance, enabling seamless development of alternatives by way of the gross sales pipeline
3. Producers can now customise seen information, together with new fields, to refine their gross sales strategy and supply personalised service

EZLynx simplified gross sales levels with fewer standing choices, intuitive coloration coding, and up to date terminology to align with producers’ workflow.

The corporate has additionally launched a devoted space to handle ‘not closed’ alternatives, guaranteeing no lead goes to waste and permitting for environment friendly follow-up as X-dates strategy.

“These updates empower producers with an intuitive platform designed to maximise effectivity and effectiveness in in the present day’s aggressive insurance coverage market,” Rengarajan mentioned.

Complementing the prevailing features of the Gross sales Middle

Updating the Gross sales Middle didn’t come on the expense of its core capabilities, however moderately, as a complementary extension attuned to the heartbeat of companies’ wants.

“The modernization enhancements have been designed to work with present features corresponding to prospecting/lead import and reporting,” Rengarajan mentioned.

“Moreover, we have now ensured that communication options like texting and e mail campaigns throughout the Gross sales Middle combine easily with the brand new card view.”

Collaboration options, corresponding to activity technology throughout the company, proceed to perform successfully alongside the brand new enhancements.

It took 15 months from conceptualization to implementation, together with six months of discovery to know consumer wants, construct a technique, and develop a roadmap, adopted by three quarters of product improvement to convey it to market.

This was adopted by an iterative strategy that delivered updates to the market each quarter.

“This allowed us to assemble suggestions from customers and make steady enhancements based mostly on their enter, guaranteeing that the ultimate product met their evolving wants and preferences,” Rengarajan mentioned.

Be taught extra about EZLynx and its reimagined UI right here.