When the pandemic was raging in June 2020, with a unstable inventory market, monetary advisor Dewey Steffen launched the “What Dewey Do?” podcast. 

It was to assist his shoppers at Nice Lakes Wealth — of which he’s founder, CEO and chief funding officer — and others in the neighborhood navigate financially and in any other case.

Thus far, the hit present has scored greater than 2.5 million social media views.

Who’s listening? Who’s viewing? Primarily a youthful viewers, Steffen tells ThinkAdvisor in an interview. The present’s subjects have included ChatGPT, the hashish trade and cryptocurrency.

“Once we began, [the podcast] … was geared towards our shoppers and potential shoppers,” he says. “Then we realized that the shoppers, and older people on the whole, weren’t listening to podcasts. However for Gen Z’s and millennials, it’s completely their factor.”

Interview company have included Kevin O’Leary of “Shark Tank” fame and Jan VanEck, CEO of VanEck funding administration, in addition to celebrities like swimmer Peter Vanderkaay, a four-time Olympic medalist.

Within the lighthearted biweekly podcast, Steffen delves into monetary subjects with an easy-to-understand strategy.

“It establishes us as an skilled within the trade,” he mentioned within the interview, “and permits [potential prospects] to view us as related, established {and professional}.”

Focusing on “the rising prosperous,” Steffen says, the agency oversees a mixed $220 million of belongings beneath administration and belongings beneath advisement, together with his Nice Lakes Personal Wealth, which targets shoppers with $2.5 million and above in investable belongings.

Steffen, 52, with 28 years of funding administration expertise, offers a dozen portfolio fashions — eight conventional methods and 4 customized fashions — from “super-safe” to “super-aggressive,” he notes.

Within the current cellphone interview with Steffen, who was talking from Northville, he provides his view on a potential recession and names the asset class that’s “king” proper now. Listed here are highlights of our dialog:

THINKADVISOR: Why is your podcast “What Dewey Do?” so widespread with youthful individuals?

DEWEY STEFFEN: Once we began, it wasn’t geared to the youthful listener or viewer; it was geared towards our shoppers and potential shoppers in the neighborhood.

Then we realized that the shoppers, and older people on the whole, weren’t listening to podcasts. However for the Gen Z’s and millennials, it’s completely their factor.

So we’ve advanced: We now promote the podcast on to these generations.

What makes your podcast completely different?

We go into the subjects which are top-of-mind proper now, notably with youthful listeners and viewers.

We did one just lately on ChatGPT. We’ve executed two or three hashish interviews and two or three on cryptocurrency investing. [Another is] “Prime 5 Methods to Millionaire Standing by 30.”

What’s the fundamental enchantment of “What Dewey Do”?

Most likely, the content material, the manufacturing, the promotion, the fervour behind it.

It’s a labor of affection to provide again to the group.

Please describe the present.

Initially, it was simply me being interviewed by a co-host concerning the matter du jour.

Now we have now company on. We have now episodes with leaders in the neighborhood [and others] which have a narrative to inform, information to share and recommendation to provide.