(Bloomberg) — Apollo World Administration Inc. employed BlackRock Inc. veterans in wealth and insurance coverage as the choice asset supervisor expands its group in key progress areas.

Kate Swimley was employed this month to cowl the ultra-wealthy for Apollo’s household workplace enterprise after nearly a decade at BlackRock. Andrew Stack, former head of BlackRock’s life and annuity follow in its monetary establishments group, joined Apollo in September as a managing director centered on investments for insurance coverage firms.

Associated: Apollo World Builds Group to Goal World’s Prime Household Places of work

Apollo and BlackRock representatives declined to remark.

Wealth administration and insurance coverage are key progress areas for Apollo because it seeks to amass $1 trillion of property below administration by 2026. The agency, like different various asset managers, is wanting past its conventional base of institutional traders reminiscent of endowments amid an industrywide fundraising rut.

Associated: Apollo’s Massive Wager on Insurance coverage Put to Take a look at

As they appear to faucet particular person wealth, Apollo and others are vying for executives with connections to the world’s largest fortunes. Various asset managers are additionally bolstering ties to insurers to entry regular sources of capital.

In the meantime, conventional asset managers reminiscent of BlackRock are increasing their options choices to compete with Apollo and its friends, which have seen huge progress in recent times as non-public markets stay sizzling. BlackRock goals to double its non-public markets income over the following 5 years to about $2 billion from $1 billion final 12 months.

Apollo started constructing its household workplace group after hiring Brian Feurtado final 12 months from BlackRock to steer the group. The agency had assembled a roughly 10-person unit by the center of this 12 months with plans to increase. Rick Moreno, one other BlackRock alumnus, joined in August to steer Apollo’s West Coast household workplace protection. 

The agency has additionally shifted current workers into the household workplace group. Longtime companion Tom Norton was tapped to go Apollo’s household workplace division for Europe, whereas Chris Jahrmarkt helps with relationship-management efforts after beforehand protecting direct lending.