Ashraf will probably be based mostly in London and report back to Charlie Jewkes, head of worldwide wealth at Aviva Buyers.

On this new function, Ashraf will probably be accountable for driving progress throughout Aviva Buyers’ UK wealth enterprise, working throughout all channels. These embody UK intermediaries, discretionary wealth, and international monetary establishments.

Ashraf has a powerful background in enterprise technique and administration inside each wealth and asset administration.

As well as, she joins Aviva Buyers from HSBC Asset Administration, the place held the function of worldwide industrial sustainability supervisor. Previous to this, she led the UK retail distribution groups for 3 years.

Jewkes mentioned: “The UK wealth channel is of key significance to our enterprise and Smera brings a deep understanding of the channel and servicing UK and World Purchasers. As increasingly more purchasers look to make sure ESG is embedded of their portfolios, her expertise on this space will even be notably useful.”

In different information, Aviva is about to increase its family lead after buying Barclays’ residence insurance coverage e book final month, which incorporates all 350,000 of the financial institution’s family insurance coverage clients. The deal will probably be finalised in August 2023; Barclays clients will mechanically be capable of handle their insurance policies on the MyAviva app or web site.

GlobalData’s 2022 UK Insurance coverage Shopper Survey discovered that Aviva was the main family insurer within the UK with a share of 11.2% throughout all types of family insurance coverage. It was carefully adopted by Admiral with 10.9%, with a major drop to LV= in third place (5.1%). Barclays held a share of two.4% in 2022, making it the 14th largest participant within the UK. This share will now be transferring to Aviva. With Aviva already underwriting these insurance policies for Barclays, the transfer mustn’t place an excessive amount of additional pressure on the insurer.