After 10 years within the wealthtech house, platform supplier Advyzon simply staged its first convention. The occasion, which occurred final week in Phoenix, drew a sell-out crowd of 400-plus visitors to its know-how demonstrations, integration discussions and networking classes.

Advyzon’s “all-in-one” platform is now utilized by over 1,500 advisory corporations, who — together with their custodial integration companions — are utilizing its know-how to drive effectivity, productiveness and development.

Began by the creators of Morningstar Workplace, Advyzon appears to be a shining star in right now’s know-how panorama, as some bigger rivals have gone on acquisition sprees and now must reconcile their ensuing debt, handle layoffs, take care of government departures and tighten their belts. This offers corporations like Advyzon a uncommon alternative to broaden their enterprise and transfer up market.

On the current convention, Advyzon introduced the launch of Advyzon 3.0, a platform improve that guarantees added performance, synthetic intelligence, superior automation and new cellular capabilities.

As a result of Advyzon is constructed on a single supply code, its end-to-end options (corresponding to CRM, portfolio administration, reporting, buying and selling, rebalancing and extra) are tightly certain, making a unified consumer expertise. This contrasts with the concept of a “best-in-breed” mannequin the place advisors cobble collectively their favourite functions through information integrations and infrequently find yourself with clunky, non-integrated workflows.

“We’ve saved each click on that our customers have been making during the last decade to search out higher methods to reinforce the consumer expertise,” mentioned Hailin Li, Advyzon’s founder and CEO.

This information aggregation effort has resulted in dozens of terabytes of knowledge that it’s now tapping into with superior AI capabilities to unlock much more efficiencies and productiveness for advisors.

As Advyzon performs an more and more influential function within the advisor know-how ecosystem, the foremost custodians are coming to see that they must be extra built-in with the agency’s choices to remain on the forefront of advisor demand — and all have been premier sponsors of the current convention.  

Apex Advisory Options not too long ago introduced a complete custodial integration that lets Advyzon customers open, fund and begin managing new accounts instantly from the platform, as an illustration.