Should you ask Ito what her consumer base and belongings below administration (AUM) numbers are, she doesn’t have them at her fingertips as a result of they aren’t her focus. However, when her employees present the information – $1.861 billion in AUM and 435 consumer households – it’s apparent the place her consideration lies.

She likes constructing relationships with purchasers after which synthesizing the analytical data, so she will decide, and current, the fitting methods for them. “I feel it requires good listening abilities and good relationship administration abilities,” she mentioned, “and I care about my purchasers very deeply.”

She loves the very fact no two days are the identical and, like mountaineering, she usually has to search out totally different paths to achieve her desired purpose, notably when elements, resembling public belongings, are exterior the agency’s management. However, it additionally applies to the truth that every consumer wants a distinct resolution, particularly if buying or exiting a enterprise, or coping with a dying, divorce, or intergenerational wealth switch.

“Being able to customise that and create an answer might be essentially the most rewarding a part of my job,” mentioned Ito. “Having gone by means of the good recession of 2008 and the pandemic, no two Black Swan occasions are the identical. So, do you may have the infrastructure to adapt to these change? Do you may have an arsenal of funding alternatives in your funding technique? What forms of alternatives can be found in your suite of funding choices which you could put in entrance of your purchasers? I feel having an enormous toolkit is admittedly vital. That’s the identical on the planning facet. Having a really collaborative crew permits us to have a look at one thing just like the federal finances that was simply launched and know what impression it is going to have on our purchasers.”

Whereas she’s put aside most of her rock-climbing whereas elevating a household, Ito likes to journey – however takes essentially the most enjoyment from what she will create for her purchasers.