(Bloomberg) — Cash-management corporations launched new exchange-traded funds at a speedy tempo final month, shaking off fears that the $7 trillion business is already overrun with low-cost funding autos.

Sixty-nine new ETFs got here to market final month, one of many busiest since a minimum of 2016, knowledge compiled by Bloomberg present. It was additionally the one month since September 2021 when there have been greater than 50 launches. 

Plenty of the brand new ones centered on the fixed-income market, although the record additionally contains worldwide and commodities-focused funds. Matthews and Capital Group every rolled out 5 ETFs, whereas Brookstone Capital Administration added eight to its lineup. 

“It’s simply exhibiting the affinity buyers have for ETFs and issuers coming to handle these wants — from all throughout the capital markets spectrum too,” Todd Sohn, ETF and technical strategist at Strategas Securities, mentioned of the raft of launches. 

The newcomers — which spanned the spectrum of passive and energetic autos — are getting into into an already extremely aggressive area, with greater than 3,200 ETFs already in existence. 

The speedy enlargement has raised the query of whether or not the market is already too saturated with choices, on condition that there are such a lot of dedicated to shares, bonds and quite a few tailor-made niches like investments in area or innovation. Which means it’s removed from sure that any new launches will entice investor consideration or cash. The truth is, various firms have been culling their lineups, with some liquidating funds that launched throughout the pandemic’s stock-market heydays however didn’t materialize significant flows. 

A slew of final month’s rollouts give attention to the fixed-income market, with Dimensional and Capital Group amongst those who debuted short-duration ETFs. Such funds have drawn huge inflows this yr, with ultra-short authorities bond funds — or these with maturities of lower than one yr — seeing greater than $30 billion are available in as yields maintain at excessive ranges. 

“Is that this the yr of the bond ETF? Actually flows appear to be shouting that from the rooftops,” Lara Crigger, editor-in-chief at VettaFi, mentioned in an interview. “When it comes to cash going into the ETFs, it’s favoring short-term ETFs, ultra-short time period cash-like devices.” 

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In the meantime, regardless of September’s rocky stretch for markets, shares are up this yr. And such up markets are inclined to drive firms to place out extra merchandise, based on Bloomberg Intelligence’s Athanasios Psarofagis. 

“Launches are inclined to mimic the market efficiency, slowing when markets drop and choosing up after they rally,” he mentioned. “The nice run this yr has introduced issuers again.”