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Sunday, March 3, 2024

Pershing’s Lisa Crafford Joins Constellation Wealth Capital


After greater than eight years with BNY Mellon | Pershing, Lisa Crafford has taken a place as managing director and head of advisory at Karl Heckenberg’s new wealth management-focused capital funding agency, Constellation Wealth Capital. 

Beforehand a director and head of enterprise consulting with Pershing, Crafford was joined within the transfer by Pershing’s former Director of Know-how Consulting Morgan McGovern, who will serve as a managing director in advisory. The pair left Pershing over the summer season, following the departure of co-head of Wealth Options Maura Creekmore earlier within the yr. (Creekmore is now chief administrative officer at Broadridge Monetary.)

In August, Karl Heckenberg, who stepped down as CEO of Emigrant Companions in April, began elevating capital to launch his personal personal fairness fund to purchase up RIAs below his personal funding mannequin, in response to revealed stories. Constellation utilized to register with the Securities and Trade Fee in September and remains to be inside a 120-day approval interval.

In her new position, Crafford will collaborate with associate corporations to assist them develop via session, teaching and creating communities, per her LinkedIn web page. McGovern will concentrate on serving to corporations to “streamline” their know-how stacks and integrations, in response to LinkedIn.

In her most up-to-date position with Pershing, Crafford helped the agency’s RIA custody purchasers develop their companies. She has been an everyday speaker at trade occasions, together with Wealth Administration EDGE, on matters similar to attracting next-gen expertise, pathways to management, mergers and acquisitions and different related matters.  

Crafford additionally labored intently with WealthManagement.com’s analysis arm, WMIQ, on analysis tasks similar to Subsequent: The Wealth Administration Agency of the Future, a multifaceted look at wealth administration corporations of the long run—together with how they’re rising, what they’re prioritizing and the place expertise is being sourced.

Earlier than becoming a member of Pershing in 2015 as a vp of relationship administration, she was a director of enterprise administration with Washington, D.C.-based registered funding advisory agency FJY Monetary, the place she oversaw operations, compliance, know-how, human capital, finance, advertising and marketing and enterprise technique. She additionally based Cogent Enterprise Advisors, a examine group for chief operations officers, and is the coordinator for Bob Veres’ apply administration convention COO observe.

Earlier than McGovern joined Pershing in 2017, she spent three years as a company relations specialist with the CFP Board. Previous to that, she labored with Crafford at FJY, the place she frolicked as a paraplanner after which an affiliate monetary advisor.

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