[ad_1]
SunLife has introduced a rebrand with a brand new emblem, the newest in its 214-year historical past.
The in-house group at SunLife have simplified the emblem with the rebrand, conserving its recognisable type and hues, however putting the identify centre stage.
Moreover, the yellow sundown has been misplaced to modernise the model and enhance digital accessibility to match its firm ethos: Easy, Sure, SunLife.
Mark Screeton, CEO at SunLife, mentioned: “We’re delighted to disclose our refreshed emblem to the world and may’t wait to listen to what our clients make of the change. At SunLife we’re all about conserving issues easy, in order that’s precisely what we’ve performed, leading to a clear, sharp new emblem that’s nonetheless recognisably us.
“It’s additionally of giant significance to us to be an inclusive and accessible model, and our yellow circles weren’t assembly our excessive requirements for accessible design on digital platforms. The brand new design is just not solely cleaner and free from low-contrast color, however permits for the textual content itself to be bigger inside the similar emblem footprint.”
SunLife is part of Phoenix Group, the UK’s largest long-term financial savings and retirement enterprise.
Entry essentially the most complete Firm Profiles
in the marketplace, powered by GlobalData. Save hours of analysis. Achieve aggressive edge.
Firm Profile – free
pattern
Thanks!
Your obtain electronic mail will arrive shortly
We’re assured in regards to the
distinctive
high quality of our Firm Profiles. Nonetheless, we would like you to take advantage of
useful
determination for your corporation, so we provide a free pattern you can obtain by
submitting the beneath kind
By GlobalData
It was the primary firm within the UK to supply life assurance with out a medical, and has for a few years been the UK’s hottest over 50s life insurance coverage supplier, in response to the Affiliation of British Insurers.
[ad_2]