(Bloomberg) — The biggest ETF launch of all time has simply taken place within the US. Sadly, it was much less dramatic or thrilling than it sounds. 

The record-breaking fund is the Xtrackers MSCI USA Local weather Motion Fairness ETF (ticker USCA), which debuted Tuesday with $2 billion in property — leapfrogging the $1.35 billion launch of the Goldman Sachs MarketBeta US 1000 Fairness ETF (GUSA) to take the highest spot.

However removed from laying a brand new marker for the recognition of the ETF business or investments that meet larger environmental, social or governance requirements, it was merely a reshuffle. The money, supplied by Finnish pension large Keskinainen Elakevakuutusyhtio Ilmarinen, was merely moved from the Xtrackers MSCI USA ESG Leaders Fairness ETF (USSG), which duly recorded an identical $2 billion outflow Tuesday — a file for the fund.

Amanda Rebello, head of Xtrackers gross sales, US Onshore at DWS Group, mentioned the brand new fund is extra focused to buyers’ local weather objectives.

“There’s far more urgency on this local weather angle specifically than on broader based mostly ESG,” Rebello mentioned in an interview. “This time the considering was to place {dollars} to work and assist with the answer.”

Nonetheless, some might query how a lot impression the shift may have. A look on the two funds’ investments present seven firms seem within the prime 10 holdings of each autos, together with names like Microsoft Corp. and Alphabet Inc.

“The change was made with the intention to take part higher within the local weather megatrend,” Juha Venäläinen, a senior portfolio supervisor with Helsinki-based Ilmarinen, wrote in an electronic mail. “The change ought to over time carry us nearer to our aim of being carbon impartial by the tip of 2035.”

It additionally will save the agency some money. Whereas USSG is reasonable with a price of 0.1%, USCA goes even additional with an expense ratio of 0.07%.

With greater than 3,000 ETFs now buying and selling within the US, new funds recurrently face a battle for property and lots of fail after they wrestle to draw buyers. By launching with the large dedication from Ilmarinen, USCA’s survival is assured, however there’s no assure it should lure additional money.

The BlackRock U.S. Carbon Transition Readiness ETF (LCTU) boasted the largest-ever ETF launch when it debuted in 2021. Since then, it hardly ever sees huge flows in or out. It has added lower than $100 million of web new money prior to now yr.

“The story right here with USCA is much less about it being a giant launch and extra about the truth that they had been capable of pull $2 billion from one ETF and put $2 billion into one other model new ETF with out market impression,” mentioned James Seyffart, an ETF analyst at Bloomberg Intelligence. He added that the convenience with which the swap befell exhibits “the effectivity and nimbleness of the ETF construction and the creation/redemption course of.”

–With help from Isabelle Lee.