Life and annuity insurance coverage expertise supplier Zinnia has reached a deal to buy digital insurance coverage market Policygenius for an undisclosed sum.

Policygenius helps shoppers with a simplified course of to purchase insurance coverage.

The platform additionally options knowledge analytics functionality, which mixes the agency’s tech knowhow and third-party administrator (TPA) infrastructure to serve purchasers who purchase, promote, produce or administer insurance coverage insurance policies.

The newest deal permits Zinnia to reinforce its footprint within the digital distribution options, thereby providing new choices to carriers and distribution companions.

Following the completion of the deal, Zinnia and Policygenius will ship services and products within the fields of life and annuities, incapacity in addition to property and casualty insurance coverage.

Zinnia will proceed to supply Policygenius’ on-line companies underneath the title of Policygenius.

These companies will join with Zinnia’s file system to additional develop the open insurance coverage structure, in keeping with Zinnia.

The mixed entity will serve greater than 60 service purchasers, 350 distributors and companions together with over two million policyholders.

KKR, a lead investor in Policygenius, will proceed to spend money on the mixed agency.

It’ll additionally be a part of the board of Zinnia, which is backed by Eldridge.

Zinnia CEO Michele Trogni mentioned: “At Zinnia, we wish to present options that simplify the method of shopping for insurance coverage and ship an distinctive expertise for shoppers from buy to assert.

“Policygenius has at all times put shopper expertise on the coronary heart of their enterprise, and their capabilities will speed up our journey.

“We stay up for welcoming Policygenius purchasers, an skilled management group, and roughly 450 new group members to Zinnia, and are excited to energy development in our trade.”